Porsche Case Study

A case study by Nick Cavalier showcasing a glimpse of Porsche’s marketing processes and their ability to re-adapt marketing campaigns to reflect changes in the market. The film highlights Porsche’s latest campaign that encourages Porsche buyers to use their car everyday for pedestrian tasks like trips to the grocery store and picking the kids up at school. This new campaign was intended to change consumers perceptions of Porsche and to highlight the versatility and everyday drive ability of the brand.

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